a. Complete with verbs from the list.
- Launch a company (start)
- Manufacture a product (make in a factory)
- Market a product (sell using advertising)
- Import materials (buy from another country)
- Export your product (sell to other countries)
- Expand — get bigger
- Become the market leader (be the most successful company)
- Take over another company (get control of)
- Set up a new product, an advertising campaign (show for the first time)
- Merge with another company (combine to make one single company)
b. Do or make? Put the words or phrases in the right column.
Do — business, a job, market research
Make — a deal, a decision, money, a profit, somebody redundant
c. Organizations. Match the words and definitions.
- Chain — a group of shops, hotels, etc. owned by the same person or company
- Business — an organization which produces or sells goods or provides a service
- Multinational — a company that has offices or factories in many countries
- Head office — the main office of a company
- Branch — an office or shop that is part of a larger organization
d. People. Match the words and definitions.
- Staff — the group of people who work for an organization
- Employee — a person who works for somebody
- Employer — a person or company that employs other people
- Customer — someone who buys goods or services from a shop
- Client — someone who receives a service from a professional person
- Colleague — a person who works with you
- Director — the person who manages or controls a company or organization
- Owner — the person who owns a business
- Head of department — a person who is in charge of a department in a company
- Manager — a person in charge of part of an organization, a branch
e. Match the words or phrases and pictures.
- Logo
- Advertisement
- Commercial
- Slogan
- Junk mail
- Cold-calling
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